Decision 02 of 05
Compared against the goal: Generate 50 qualified subscription leads within 14 days.
It leads on strategic fit and confidence while using one-third of available capacity.
Invite current subscribers to introduce a friend with a modest shared reward.
2,100 reachable customers and historically strong lifecycle-email engagement.
Existing subscribers are willing to recommend NouriBox when the reward feels fair.
Show a realistic desk-snacking moment through creator-style short video.
Visual product demonstrations have driven saves, but lead attribution is limited.
A relatable format will reach enough non-followers to create qualified traffic.
Drive targeted paid traffic to a dedicated subscription lead page.
The offer can be targeted precisely, but there is no current paid-channel baseline.
RM1,000 is enough spend to exit early learning volatility.
Scores compare relative priority, not guaranteed outcomes. Each bet still depends on the assumptions and evidence shown above.