Make the benefit tangible
Explain convenience, variety and satisfaction in plain language.
Brand Constitution · Version 1.4
A clear standard for every marketing decision.
The approved principles, voice and claim boundaries that guide NouriBox campaigns.
✓ Approved
Core positioning
NouriBox makes better everyday snacking easier for busy Malaysians through a considered monthly selection of satisfying, portion-conscious snacks.
- Approved by
- Alya Rahman, Founder
- Approved on
- 28 July 2026
- Review cadence
- Quarterly
Who we are for
Busy professionals and young families who want more considered snack choices without complicated nutrition rules.
How we sound
01Warm, not preachy
02Clear, not clinical
03Optimistic, not exaggerated
Operating principles
Use these to make trade-offs when a campaign brief is ambiguous.
Respect healthy scepticism
Support claims with evidence and avoid guaranteed outcomes.
Celebrate progress
Encourage small, realistic choices rather than perfection.
Non-negotiable guardrail
Health and product claims
Trust is more valuable than a short-term conversion lift.
- ×Do not promise health outcomes or fixed timelines.
- ×Do not imply that one product replaces a balanced diet.
- ×Use specific product facts only when substantiated.
Constitution statusApproved and ready to govern campaigns
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